Baseline — Google Ads, websites & automation for UK service businesses

03 / FOLLOW-UP

Follow up without remembering to follow up.

Create automatic SMS and email sequences that keep new enquiries, quotes and customers moving forward.

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1
DAY 0
New enquiry received
Instant confirmation sent
2
DAY 1
Follow-up sent
“Just checking in on your quote”
3
DAY 3
Reminder sent
“Any questions about the quote?”
4
DAY 7
Final check-in
“Ready to move forward?”

What you get

Included in your £197/month system

Instant SMS confirmation sent to every website lead automatically

Keeps leads engaged while you finish your current job

Nurture sequences for quotes that haven't closed yet

Never forget to follow up with a potential customer again

Quote follow-up sequences

Appointment reminders

No-response follow-up triggers

Long-term nurture campaigns

Email and SMS sequences

Workflows customised to your business

How it works

Step by step

01

Lead enters system

From your website, ads, or Google.

02

Instant response

They immediately get a text acknowledging their enquiry.

03

Scheduled nudges

If they don't reply, the system gently follows up a day or two later.

04

You take over

The moment you reply manually, the automation pauses so you can chat normally.

FAQ

Frequently asked questions

Ready to add this to
your business?

Book a free demo to see how this feature connects to the rest of the Baseline system.