We give a shit.
So you become harder
to ignore.
Baseline is a UK Google Ads company. We manage campaigns around qualified leads, sales and measurable growth — then connect that demand to the website, follow-up and automation that turns it into customers.
Most agencies stop at the click. We build what happens after it. One team. One connected system. No marketing theatre.
Built by someone who understands growing businesses.
"Hi, I'm Mendy, founder of Baseline."
I started Baseline after years working directly with businesses through filmmaking, creative production and digital marketing.
I kept seeing strong businesses losing opportunities — not because they lacked demand, but because their websites, enquiries and follow-up were disconnected.
Baseline was created to fix that. Instead of handing business owners another piece of software to manage, we build and support the complete system around them.
What we believe.
Simple over complicated
You shouldn't need training to use your own marketing system.
Useful over impressive
We build things that actually help, not things that sound clever.
Automation where it helps
Repetitive follow-up should be automated. Important conversations should be human.
Humans where they matter
Sales and service decisions still involve real people.
No unnecessary software
You don't need twenty different tools. You need one that works.
No bloated tech stack
One system. One login. One monthly price.
Take up
more space.
Let's find out what your Google Ads could be doing better.
No generic automated report. No obligation. Just a proper look at your account.