Google Ads.
Without the hassle.
We build, manage and optimise Google Ads around the numbers that actually matter — leads, sales, revenue and return. Not impressions for the sake of impressions. Real commercial performance.
The right campaign for the way
your customers buy.
Search
Be there when they're actively looking.
Capture customers the moment they search for what you sell. Intent-driven, commercial, accountable.
Shopping
Put your products where buying decisions happen.
Product listings engineered around profitable revenue — not just clicks to a category page.
Performance Max
Expand your presence without losing sight of performance.
Google's wider inventory used strategically — supported by clean data, strong structure and continuous oversight.
YouTube & Demand Gen
Build demand before they search.
Reach customers earlier in their journey and feed measurable commercial goals, not vanity views.
Know exactly what a
lead costs you.
Without proper conversion tracking, you're guessing. We set up and verify tracking for every meaningful action so your budget goes where it works.
No magic.
Just a very good system.
Know the business before touching the account. Margins, customers, geography, objectives, current performance.
Structure campaigns around intent and commercial objectives — not best guesses.
Find waste. Find opportunities. Keep improving — search terms, bidding, budgets, creative.
Put more behind what proves it deserves more. Protect efficiency while you grow.
Built around how
your business makes money.
Focus: phone calls, forms, booked appointments and qualified leads.
Focus: product sales, revenue, Shopping visibility, ROAS and profitable scaling.
Straight answers.
What does Baseline's Google Ads management include?+
We review or build your campaigns, improve tracking, manage targeting and budgets, analyse search terms, optimise bidding and report on the outcomes that matter to your business.
How much does Google Ads management cost?+
Management is priced around the size and complexity of your account, your advertising spend and the level of support required.
Can you take over an existing Google Ads account?+
Yes. We audit your existing account, identify the most important issues and either improve the current structure or rebuild parts of it when necessary.
Can you set up Google Ads from scratch?+
Yes. We plan the strategy, tracking and campaign structure for businesses that have not advertised before.
Do you guarantee results?+
No responsible Google Ads company can guarantee a specific result. We provide clear strategy, careful management, transparent reporting and continuous optimisation.
Do I keep ownership of my Google Ads account?+
Yes. Your business should retain ownership and visibility of its Google Ads account and advertising data.
Take up
more space.
Let's find out what your Google Ads could be doing better.
No generic automated report. No obligation. Just a proper look at your account.