Baseline — Google Ads, websites & automation for UK service businesses
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Baseline elephant

Finally.A Google Ads agencythat gives a s*it.

We make ambitious businesses harder to ignore.

Baseline front-facing elephant

Finally.A Google Ads agency that gives a s*it.

We make ambitious businesses harder to ignore.

Baseline front-facing elephant

Finally.A Google Ads agency that gives a s*it.

We make ambitious businesses harder to ignore.

What We Do

Google Ads.
Without the hassle.

We build, manage and optimise Google Ads around the numbers that actually matter, leads, sales, revenue and return.

Not impressions for the sake of impressions. Not reports nobody reads. Real commercial performance.


How We Make You Harder To Ignore

Hard to miss.
Harder to beat.

01

Search

Be there when they're actively looking.

Capture customers at the exact moment they're searching for what you sell. Intent-driven, commercial, accountable.

02

Shopping

Put your products where buying decisions happen.

Product listings engineered around profitable revenue, not just clicks to a category page.

03

Performance Max

Expand your presence without losing sight of performance.

Google's wider inventory used strategically — supported by clean data, strong structure and continuous oversight.

04

Remarketing

Stay visible after the first click.

Reconnect with prospects who showed intent but weren't ready to convert the first time.

05

Tracking

Know what's actually making money.

Decisions built on meaningful actions — not misleading click numbers or vanity metrics.

06

Optimisation

More of what works. Less of what doesn't.

Continuous search-term, bidding, budget and creative work that compounds over time.

The Baseline Mindset

Be theElephantin the room.

Your customers are already searching. The question is whether they find you — or the business sitting above you.

We help ambitious businesses take up more space where buying decisions begin.

Google.

The Receipts.

Real Work.
Real Results.

Less agency theatre. More numbers that actually matter.

Case Study / 01

Star Wedding Rings

Luxury Jewellery • Google Ads

+0%
Conversion Value
0.0x
Return on Ad Spend
-0%
Cost per Conversion
What We Found

Spend was being spread too loosely across campaigns, with valuable buying intent getting lost.

What We Changed

We rebuilt the campaign structure around commercial intent, tightened targeting and search terms, and shifted budget toward what was actually converting.

What Happened

More valuable conversions from the same advertising channel, with significantly stronger efficiency.

Owner Note

“Baseline actually looks at what’s happening and keeps pushing the account forward.”

— Star Wedding Rings

Google AdsUKCampaign period: Q2–Q4
Case Study / 02

HomExit

Property • Lead Generation • Google Ads

+0%
Qualified Leads
-0%
Cost per Lead
0.0x
More Conversions
What We Found

The account was paying for traffic without enough focus on homeowners showing genuine selling intent.

What We Changed

We tightened location and keyword targeting, rebuilt the conversion journey and focused spend around high-intent searches.

What Happened

More homeowner enquiries while bringing the acquisition cost down substantially.

Owner Note

“More of the enquiries coming through were actually the type of leads we wanted.”

— HomExit

Google AdsUKCampaign period: Q1–Q3
The Baseline Standard

What does
giving a s*it
actually mean?

  • It means noticing when performance drops.
  • It means asking whether the leads are actually any good.
  • It means questioning where your money is going.
  • It means fixing tracking instead of pretending the numbers are fine.
  • It means looking beyond Google Ads when something after the click is hurting performance.
  • It means treating your advertising budget like real money.

Because it is.

Your account isn't
just another account.

Wasted Spend

Every £1 has
a job.

If we're asking you to put money into Google, we should be able to explain what we're trying to get back.

01
Spend
What went in
02
Leads
What came back
03
Sales
What converted
04
CPA
What it cost
05
Revenue
What it returned
06
ROAS
What it was worth
The System

No magic.
Just a very good system.

01Understand

Know the business before touching the account.


  • Business model
  • Margins
  • Customers
  • Geography
  • Objectives
  • Current performance
02Build

Structure campaigns around intent and commercial objectives.


  • Account architecture
  • Keyword strategy
  • Campaign structure
  • Ad creative
  • Tracking
  • Landing journey
03Optimise

Find waste. Find opportunities. Keep improving.


  • Search terms
  • Negative keywords
  • Bidding
  • Budgets
  • Creative testing
  • Conversion quality
04Scale

Put more behind what proves it deserves more.


  • Identify profitable campaigns
  • Increase investment deliberately
  • Protect efficiency
  • Expand opportunities
Reporting

No hiding
behind reports.

You'll know what we spent, what happened, what we're changing and why.

01
Spend
What was spent
02
Leads
What came back
03
Sales
What converted
04
CPA
What it cost
05
Revenue
What it returned
06
ROAS
What it was worth
07
Conversion Quality
Whether it was any good

Not vanity metrics.

Pricing

You're not buying clicks.
You're buying opportunity.

Google Ads Management
£900/ month

A serious, fully-managed Google Ads service. Strategy, build, tracking, optimisation and reporting — all handled by a specialist, tied to your commercial outcomes.

Get a Free Google Ads Audit
01
Campaign strategy
02
Campaign build / rebuild
03
Conversion tracking
04
Search term optimisation
05
Negative keyword management
06
Bid and budget optimisation
07
Landing-page analysis
08
Performance reporting
09
Ongoing account management
Baseline Business System
£197/ month

The infrastructure behind your ads — a website and follow-up system that converts the traffic your Google Ads generate. Secondary to ads, available standalone.

Explore the £197 System
01Website
02Automated lead follow-up
03Missed call text back
04Review funnel
05On-site SEO
06Ongoing support
Who We Work With

Stop being
the best-kept secret
in your industry.

When they search, be there. Baseline manages Google Ads for UK service businesses and online retailers.

Free Google Ads Audit

Your competitors are bidding on your customers.

We think you should have something to say about that. Let us show you what we'd change before you decide anything.

Account structure
Search terms
Keyword strategy
Wasted spend
Conversion tracking
Bidding
Budgets
Performance Max
Landing pages
Scaling opportunities

No generic automated report. No obligation. Just a proper look at your account.

Questions

Straight answers about working with Baseline.

We review or build your campaigns, improve tracking, manage targeting and budgets, analyse search terms, optimise bidding and report on the outcomes that matter to your business. The exact work depends on whether you use Search, Shopping, Performance Max, YouTube or a combination.

Management is priced around the size and complexity of your account, your advertising spend and the level of support required. Start with a free audit and we will recommend the right arrangement after reviewing your account.

There is no universal budget. It depends on your market, location, margins, conversion rate and growth target. We review the commercial opportunity before recommending a budget.

Yes. We can audit your existing account, identify the most important issues and either improve the current structure or rebuild parts of it when necessary.

Yes. We can plan the strategy, tracking and campaign structure for businesses that have not advertised before.

No responsible Google Ads company can guarantee a specific result. We provide clear strategy, careful management, transparent reporting and continuous optimisation, but performance also depends on your market, website, offer, pricing and competition.

Yes. Your business should retain ownership and visibility of its Google Ads account and advertising data.

We review areas such as tracking, campaign structure, search terms, targeting, bidding, budgets, lead quality and missed opportunities. We then explain the main findings clearly.

The £197 website and automation system is a separate service. Businesses can use either service independently or combine them into one connected setup.

Yes. The package includes the website together with the follow-up, missed-call, review and marketing tools listed in the plan. There is no separate upfront website build cost for the standard package.

No. The £197 system does not require a long fixed-term contract. We operate on a rolling monthly basis.

Ready to stop being ignored?

Take up
more space.

Let's find out what your Google Ads could be doing better.

No generic automated report. No obligation. Just a proper look at your account.