Star Wedding Rings
Luxury Jewellery • Google Ads
Spend was being spread too loosely across campaigns, with valuable buying intent getting lost.
We rebuilt the campaign structure around commercial intent, tightened targeting and search terms, and shifted budget toward what was actually converting.
More valuable conversions from the same advertising channel, with significantly stronger efficiency.
“Baseline actually looks at what’s happening and keeps pushing the account forward.”
— Star Wedding Rings


