Baseline — Google Ads, websites & automation for UK service businesses
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Google Search Ads

Capture customers at the moment they are actively searching

We structure campaigns around commercial intent, relevance and the actions that generate real business.

What's Included

Everything we manage
for you.

01

Keyword and intent research

We identify the search terms your customers actually use when they are ready to buy or book.

02

Campaign architecture

Campaigns and ad groups structured around your services, locations and commercial priorities.

03

Ad copy

Clear, relevant ad copy that matches search intent and drives clicks from the right people.

04

Negative keywords

Ongoing negative keyword management to stop wasted spend on irrelevant searches.

05

Location control

Precise geographic targeting so your budget stays in the areas you actually serve.

06

Bidding strategy

Bidding aligned to your goals, whether that is leads, sales, calls or a target cost per acquisition.

07

Ongoing search-term reviews

We continuously review what people are actually searching for and refine accordingly.

Related Google Ads Services
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